Momentum by Veribir
00 · The Brief Türkiye · Industrial Machinery

Take your product datato market.Without touching your ERP.

Your ERP becomes the source of truth for every digital channel. We run the onboarding free, and the first catalogue goes live in 2–4 weeks.

Apply for the Pilot See how it connects
“ERP'nize dokunmadan, ürünlerinizi dünyaya açın.” €10K–€25K flat annual fee · Pilot onboarding included · Cohort limited.
01 · The Diagnosis

Your machines win on the floor.
Your website is losing on Google.

Turkish machinery is a USD 29.8 billion export sector. The product is world-class. The digital shopfront often isn't. Four pains we hear every week. If one sounds like your Monday, keep reading.

Pain · 01

EU buyers ask for your website. You send a PDF.

“Alman müşterimiz teknik katalog istedi. PDF gönderdik. ‘Web siteniz yok mu?’ dedi.” Our German customer asked for a catalogue. We sent a PDF. ‘Don't you have a website?’ he replied.

Cost: Deals lost to Italian and German competitors who look more credible online.

Pain · 02

Dealers phone for prices. Sales become spec sheets.

“Bayilerimiz sürekli fiyat ve ürün bilgisi istiyor. Her birine ayrı göndermek çok zaman alıyor.” Dealers constantly call for prices and specs. Sending it to each one eats hours every day.

Cost: 20–30% of sales-team time on info requests a portal would absorb.

Pain · 03

Print catalogues are stale two months after the press.

“Her yıl 50.000€'ya katalog basıyoruz. İki ay sonra fiyatlar değişiyor, çöpe gidiyor.” We spend €50K a year printing catalogues. Two months later prices have moved. Into the bin.

Cost: A five-figure annual write-off, on documents already stale at the trade-show door.

Pain · 04

Every previous website project demanded ERP migration. All stalled.

“Dört yılda üç kez web sitesi yeniledik. Hepsi ERP entegrasyonu istedi. Hepsi başarısız oldu.” Three website rebuilds in four years. All demanded ERP integration. All failed.

Cost: Sunk consultancy fees, and a board that no longer believes the next attempt.

02 · The Opportunity

Specialist beats big.
If you publish well.

The long tail is where a mid-size specialist out-ranks the giants: thousands of specific technical searches with almost no competition. An engineer in Düsseldorf types one at 02:00. The supplier with structured product data wins it.

Türkiye machinery · 2024
29.8 B USD exports

Fourth-largest Turkish export sector. Shipped to 200+ countries.

Source: Türkiye Investment Office (invest.gov.tr, 2024)
Search demand curve
94.7 % of queries are long-tail

Specific and under-served: the queries where a specialist out-ranks a commodity catalogue.

Source: Ahrefs · 4B keyword study
Where buyers start
68 % start at search

B2B technical buyers research before they call sales. If your specs aren't published, you aren't shortlisted.

Source: BrightEdge Organic Search Report

With Momentum, your existing ERP data becomes that structured, multilingual layer. We wrap it where it lives; the technical lift is ours. And the long tail rewards whoever publishes first. Once your catalogue holds those positions, a competitor has to out-publish you to take them.

“A €20K investment in the right platform outperforms a €500K rebrand, if it lets your existing data speak to the world.”

Veribir field note · 40+ MAKFED & WIN Eurasia conversations
03 · How It Works

Database-first.
Zero migration.

A headless CMS locks your content into its model and meters your API calls. An enterprise PIM asks for 18 months and €300K+. Momentum reads the database you already run.

Step · 01

We connect, read-only.

A read-only replica of your existing schema. We never write back. Your IT manager keeps full control.

PostgreSQLMySQLSQL ServerOracle
Step · 02

Directus generates your APIs.

Every table, relationship, and field becomes an instant REST and GraphQL endpoint. No custom API development.

RESTGraphQLOpenAPIOpen source
Step · 03

Marketing publishes everywhere.

One source feeds your website, dealer portal, mobile and distributor feeds, in whichever language the market needs.

MultilingualRole-basedVersioned
Your Source Logo · Netsis · SAP B1 · MS Dynamics · custom SQL
Momentum · Directus Swiss-hosted · read-only · auto-APIs
Every Channel Web · dealer · mobile · feeds

Hosted on Infomaniak (Swiss, Schrems-II-safe alternative to US hyperscalers). Delivered through Cloudflare's global edge: your site stays live even during back-end maintenance. The APIs are open, so a new channel or application ships in days to weeks, whether it's the site you run today or one your team builds from scratch.

04 · For Every CxO in the Room

Four people decide.
One platform answers each.

The CEO wants a strategic bet. The CIO wants sovereignty. The CMO wants velocity. The COO wants uptime. Pick the one that's you.

With Momentum, you get a composable digital foundation that deploys over your existing systems in weeks, at a fraction of the cost of enterprise alternatives. Your ERP keeps running, your team keeps their tools, and your capital stays in the machines that earn it.Time-to-market compresses from quarters to weeks, and the Logo, Netsis or SAP investment you already made keeps paying off.Zero migration risk · Zero vendor lock-in

Why a Turkish CEO says yes

  • €10K–€25K flat fee, with no €200K project hiding behind the licence
  • A decision you approve directly, without a committee or a procurement marathon
  • Your ERP, your operations, your team: all untouched
  • KOSGEB & export grants can offset a material portion of cost
05 · Where It Pays For Itself

The deals you're losing.
Won back, from data you already own.

Use case · 01

A multilingual export catalogue, ready before the next EU buyer asks.

One database feeds the Turkish, English and German sites, and marketing maintains all three without an IT queue.

First language live 2–4 weeks
Languages TR · EN · DE · FR
Cost per language €0 add-on
Use case · 02

A dealer portal that answers the calls you don't want.

Role-based access. Real-time pricing and stock from your ERP. Dealers self-serve.

Dealer info calls −60% typical
Sales time freed 20–30% / week
Pricing accuracy ERP-real-time
Use case · 03

A trade-show engine that keeps working after the show.

Pre-stage your range. Press publish on day one. Every channel updates in the same moment.

Launch cycle Weeks → Days
Print write-off €20K–€100K / yr
Post-fair conversion Site matches stand
06 · The Pilot

Free onboarding.
From whatever you have today.

The hardest mile of digital modernisation is the first one. So we run it for you. Included.

● Limited cohort · Q2–Q3 2026

What Veribir does for you:

  1. 1
    Data ingestion from any source.
    WordPress, Strapi, Contentful, custom PHP. PDFs, Excel, InDesign, supplier folders. We extract and structure. You approve.
  2. 2
    Read-only ERP connection.
    Logo / Netsis / SAP B1 / MS Dynamics. Replica or read-only user; your IT manager controls it.
  3. 3
    Schema-preserving Studio configuration.
    Marketing publishes safely. The source data is never touched.
  4. 4
    Live multilingual catalogue in 2–4 weeks.
    A real URL, populated with your real data, on Cloudflare's edge from day one.
  5. 5
    Turkish-language training for your marketing team.
    Two workshops. Studio, multilingual content, trade-show workflows. Your team owns it after.
WordPressJoomlaDrupalStrapiContentfulCustom PHPPDF datasheetsExcel / CSVInDesignSupplier Dropbox

What we ask from you

One thing we cannot do for you: the work of getting your product story worth the world's attention. Specs, drawings, photography, certificates, application notes.

We bring the platform and the free first mile. The product story is yours to tell, and the teams that take it seriously see results within a quarter.

Apply for a pilot slot See the year ahead
Reviewed weekly · Decision within 7 days · No obligation to proceed.
07 · Proof & Foundation

We don't own the stack we run on.
That's the point.

Every part of Momentum is independently auditable. If Veribir disappeared tomorrow, your site would still run. And when export orders double, the fee doesn't: growth is never metered here.

Open-source core

25k+

Directus deployments worldwide. Public GitHub. You can audit it, or self-host and walk away.

Swiss backend

🇨🇭

Infomaniak, the privacy-first Swiss cloud. A Schrems-II-compatible alternative to US hyperscalers.

Global edge

<100ms

Cloudflare's edge network. Same latency in Düsseldorf as Istanbul.

Your database

Read-only

We never write to your source. Revoke access any time; the platform degrades safely.

08 · What It Costs

One flat fee.
Year one. Year five. Same number.

The number you read is the number you pay. It covers every user, every API call, every channel and every language, and it never needs upgrading because there's nothing above it.

Momentum · Türkiye Manufacturing
€10K–€25K / year
All-inclusive. TRY equivalent verified at signing. Fixed for the contract term.
  • Unlimited SKUs, API calls, channels
  • Free pilot onboarding from any source
  • Managed Directus, Infomaniak backend, Cloudflare edge
  • Logo / Netsis / SAP B1 / MS Dynamics integration
  • Turkish-language Studio training
  • Named Veribir engineer on-call
The €200K surprise you avoid

5-year total cost (illustrative).

Enterprise PIM (Akeneo · Salsify) €696K – €1,748K
Custom development €567K – €1,545K
Headless CMS + migration €180K – €420K
Momentum €50K – €125K

Veribir competitive analysis 2026. Itemised TCO vs. your specific alternative on request.

09 · The Close

We're here if the fit is right.
Entirely your call.

Whether you move with Momentum, build custom, or stay put is your decision, and we'd rather say we're not the fit than oversell. One thing we'll say plainly: the search positions your sector leaves open are being filled, and they're cheaper to take than to take back.

Apply for the pilot Read the brief again

KOSGEB & export grants: the pilot can be structured around Turkish digital-transformation grants. We'll provide the documentation your application needs.

→ Next Step

Tell us about your machinery business.

A short note opens the conversation. A Veribir senior reviews every application personally, within 7 days.

  • What you make · approximate SKU count · main export markets
  • Current ERP (Logo / Netsis / SAP B1 / MS Dynamics / other)
  • Which of the four pains resonated most
  • Decision-making team (including IT)
Send the brief to Veribir

Or arrange an introduction via your IT partner; MAKFED member firms often reach us through a trusted system integrator.